We build visual brand stories for health, wellness, and luxury brands — the kind that make you impossible to ignore
Trusted by luxury brands
across NJ & NYC
Being great is no longer enough — people need to see it. Instead of creating content randomly, we build a system that turns your expertise into attention, attention into trust, and trust into revenue.
Eric Lobo Productions brings together strategy, storytelling, production, and content planning to create work that supports the client’s broader business and marketing goals.
Short-form video, ads, and educational content that stops the scroll and puts your brand in front of the right audience.
Client stories, testimonials, and expert insight that prove you’re the obvious choice — before the first conversation.
More calls. More bookings. More qualified, high-ticket clients walking through your door every month.
Branding Ad
I had the pleasure of working with a black owned gym in the NJ town of Garwood. Coach Bradley and his team were super fun to work with to help build on 5th Quarter’s brand identity and positioning on social media. We curated this ad after 10s of workout sessions to showcase their class features and tight family of members!
Brand Story
This spotlight film explores the journey of renowned master chef Edwin Burton from becoming head manager of a successful Peruvian chain Pio Pio to opening up his very first Peruvian restaurant Lima Wok & Bowl in Brooklyn, NY.
Highlight
In October 2025 I was hired to join Jersey Media in facilitating the media coverage of a 4 day summit, with high-profile guests such as Charlie Sheen, Ralph Macchio, Sugar Ray Leonard and Gary-Vee. It was a transformative event and I was fortunate enough to snap pics with everyone! This edit highlights the impactful moments hosted by Unblinded’s CEO Sean Gallagy!
Spotlight
We start by learning the brand, audience, offer, and objectives — then define the story and the action the content needs to inspire.
Concept, interviews, environments, and visuals are produced around the approved story and creative direction.
The finished work is prepared for the agreed platforms and uses, so the brand keeps communicating long after the shoot.
Your clients don’t buy on price. They buy on how you make them feel — long before they ever reach out. We make that feeling visible.
Spas, med-spas, health clubs, and wellness studios that want to fill their calendar with the right clients.
Hotels, resorts, and private clubs selling an experience — captured so guests feel it before they book.
For agents and developers moving high-end listings with cinematic property films that command the price.
Restaurants and hospitality groups that need to showcase craft, environment, service, and the guest experience.
The strongest work does more than earn attention. It helps the client communicate more clearly, build confidence, and create momentum around its brand.
Strong production begins with understanding what makes a brand worth paying attention to.
Eric Lobo Productions approaches each project by first identifying the story, audience, and business purpose behind the content. The result is a production that feels cinematic while remaining grounded in a clear strategic objective.
Most projects include a discovery conversation, creative direction, production, editing, and delivery of the agreed formats. [Final answer to be supplied by the client.]
[Final answer to be supplied by the client — typical timeline from discovery through final delivery.]
Yes. Strategy and story development happen before production begins. [Final answer to be supplied by the client.]
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Schedule a focused discovery call to discuss your brand, audience, project goals, and the type of content that can support your next stage of growth.
No pressure and no generic proposal. The first conversation is focused on your goals and whether the project is a good fit.
