What to know before starting a project.
The questions that come up on almost every first call — process, scope, pricing, logistics, and what happens after delivery.
Process & Scope
A discovery conversation, creative direction and shot planning, the production day itself, editing with a defined revision round, and delivery of the agreed formats. Most engagements also include vertical cutdowns and a stills package from the same shoot.
Yes — that is the first phase of every project. Before anything is scheduled we agree on the audience, the message, and what the finished piece is supposed to do for the business. Nothing gets shot without that written down.
No. Most clients arrive with a goal rather than a plan. If you already have a creative direction or an agency brief, we’ll work inside it; if you don’t, we’ll build it together during discovery.
The core service area is NJ and NYC, and travel work is taken on regularly for existing clients and larger productions. Travel and accommodation are quoted separately and agreed before booking.
Pricing & Timeline
By scope: the number of production days, crew size, the volume and complexity of deliverables, and how much strategy and post-production the project needs. Every quote is a fixed figure agreed in writing before we book. [Starting investment range to be supplied by the client.]
Most single-day projects run three to five weeks from discovery to final delivery, with the bulk of that in planning and post. Multi-day or multi-location work takes longer. [Confirm typical timeline windows.]
A deposit secures the production date, with the balance due on final delivery. [Confirm deposit percentage and payment terms.]
Yes. Brands that need a steady flow of content usually move to a recurring schedule after the first project — quarterly shoot days that keep the library ahead of the calendar rather than chasing it.
On the Day
No. The crew is deliberately small and the schedule is built around your operating hours. In live venues we shoot around service, use available light wherever possible, and stage anything disruptive outside peak times.
Your own team is usually better. Real staff and real guests are what make premium brands believable on screen, and directing non-actors comfortably is part of the job. Professional talent can be cast when a project genuinely needs it.
You’ll get a short pre-production checklist covering access, timing, the spaces we plan to use, who’s on camera, and any brand assets we need. Nothing on it takes more than an afternoon.
Delivery & After
Revision rounds are written into the agreement at the start so nothing is ambiguous later. Because direction is agreed before the shoot, most projects are approved inside the included rounds. [Confirm number of rounds included.]
Web-optimised horizontal masters, 9:16 vertical cutdowns framed at capture rather than cropped afterward, and a licensed stills package. Additional aspect ratios or platform-specific edits can be added to scope.
Usage rights for the delivered pieces are granted to you, with the specifics set out in the agreement. Eric Lobo Productions retains the right to show the work in its own portfolio unless you ask otherwise. [Confirm raw footage and licensing terms.]
Yes. Delivery includes guidance on where each piece belongs — homepage, paid placement, sales conversation, or social calendar — so a production day turns into a season of content rather than one video and an archive folder.
Still have a question? Ask it directly.
The first conversation is focused on your goals and whether the project is a good fit — no pressure and no generic proposal.